Apple Inc. Strategic Management - 968 Words

Case 10: Apple Computer and Steve P. Jobs (2006) Issue/Problem Identification 1. Apple is known to provide customers with a personal computer revolution that is easy-to-use machine. It was founded in 1976 by Steve Jobs and Steve Wozniak. Apple was a success at the beginning period of its production due to marketing and technological innovation and the company has invented. Apple grew quickly as the development of the products increases and the revenue continued to grow. Apple’s business strategy is to focus its products on differentiation by providing a unique product that is impossible to clone and charges its products at a premium price. In 1983, Apple faced a difficulty because PC entered the market and was marketing their products at†¦show more content†¦For Apple to sell its products at a premium price, it must be a trusted and well-known brand. As it is obvious today, Apple has created many loyalty customers. Recommendations and Implementation 1. In order for Apple to create more revenues and continue to stay in business, Apple’s management team should not only depend on Steve Jobs. The management team must work as a team and make sure that the company can still be successful without Steve Jobs. It is true that because of Steve Jobs, Apple has become a successful company but Steve Jobs is not going to be with Apple forever and the management team must take that into consideration and be able to carry on the business without Steve Jobs. 2. Some alternatives include developing new products every so often to attract consumers. Apple is already good at doing this because it is always renovating its products in many different ways whether it is a Mac Book, an iPod, or an iPad to attract its customers and keeping up with the society. This alternative is good for both long-term and short-term. People will continue to trust that the brand is still attracting. 3. Some of the implementation that should be considered is to hire the right people to work for the company; people that will bring new ideas to the company. Because Apple is always developing new products, the company should also continue to ensure that the quality of theShow MoreRelatedStrategic Management Of Apple Inc. And Samsung Group2547 Words   |  11 PagesStrategic Management of Apple Inc. and Samsung Group Analyze Apple and Samsung domestic and global environments, industry, internal capabilities, mission and vision. Apple and Samsung, actually, considered as pioneers in technological industry. Every company has chosen different business strategies and models within the marketplace. Apple releases few but highly anticipated high-end products while Samsung inundates the market with a wide variety of products. In the beginning, Apple wasRead MoreStrategic Management Case Analysis: Apple Inc. Essay1027 Words   |  5 PagesStrategic Management Case Analysis: Apple Inc. Veronica R. 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I personally think that before studying the strategy of any organization we need to understand the basic of Strategic Management likeRead MoreManagement and Planning1251 Words   |  6 Pagesï » ¿Management and Planning Management Planning Management: Theory, Practice and Application/330 Management Planning Planning is identifying the goals to be accomplished and making a decision to move forward the suitable actions needed to achieve those goals (Bateman and Snell, 2009). Examples of planning may include examining current situation, predicting the future, establishing goals, choose what types of activities one will engage, and selecting the resources needed to achieve the said goals (BatemanRead MoreContingency Plan1552 Words   |  7 PagesImplementation, Strategic Controls, and Contingency Plan Tonya Starks STR/581 December 8, 2014 Instructor: Braford James Abstract Apple Inc. is a global innovator of the MacBook, tablets, iPhones, iPods, and other innovative products. Apple is the leader in the electronic market sector for innovative product growth and development. The implementation plan will explain the strategic controls and contingency plan for the organization along with an implementation process. This will allow Apple to assessRead MoreCase Study : Apple Inc.1694 Words   |  7 PagesApple Inc is popular in the computer technology word; Apple Inc leads the computer industry in innovation thanks to the award winning desktop and notebook computer known as OS X operating system (Slind). Based in my researchable Apple Inc is the biggest company in the entire word. It is therefore important to define strategic management, according to (Certo, Peter Ottensmeyer) , strategic managements is a continuous process that directs an organization to be appropriately suited to its internal